Top 5 Things to Look Into When Hiring a Web Development Company

In today’s digital age, it would be difficult for a business to thrive without a website. Basically, a site will enable it to establish a presence on the internet and reach its customers on a broader scale. So, if you are starting up a business or already running a new one in Leicester, it is important to hire a web development company to help you achieve such goals. But while it may sound easy, considering the internet can provide you many options, the task is actually challenging. As you can see, not all web developers are made equal. While some can truly offer the services that you need to make your website stand out, others would just do it haphazardly. So, how do you know that you will receive quality work? Look into the following when hiring a web developer:

web development

1. Portfolio

To know what you will receive from an ecommerce website design company in Leicester, you should check out their portfolio. Simply put, you should know what they have done for other companies and their previous clients. This way, you will have a good idea whether or not they are capable of creating a successful website for your business.

2. Timeline

More often than not, you should have a specific deadline for the completion of your website, whether you are in a rush or are willing to wait for a longer period of time. Either way, you should discuss it with your web developer and know if they can meet it. If not, then they should be able to recommend and plan out a reasonable timeline. Also, remember to ask if your partnership would end with the launch of your website or if they would provide continuous support for it.

3. Communication

A professionally designed website requires extensive communication between you and your developer. So, when choosing your web development company, see to it that they can provide continuous communication to discuss each stage of development and ensure everything will be pleasing to both you and them. Also, an open communication channel will allow you to adjust your expectations if you see fit. Keep in mind that, without it, it will be very difficult for you to achieve desired results.

4. Technical Expertise

To find the perfect web design company for your needs, you should check their technical expertise to know if it suits your project. To do this, you can ask them some technical questions during your first interview. Depending on their answers, you will know their technical aptitude in developing websites.

5. Price

Of course, price can be a huge factor in hiring web developers. However, while you would try to find an affordable web design agency Leicester has, make sure you will not be compromising on quality.

Without a doubt, a good website is a must if you want your new company to make a name for itself on the web. And, you have to make it beautiful, fully responsive, and user friendly to effectively represent your brand on the cyberspace. Now, for a team of web development experts in Leicester who can create a great site for you, you can visit Leicester Website Design.

5 SEO Trends to Adapt in 2017

Search engine optimisation is a tough and competitive game. You need to be always one step ahead of your competition. Achieving that is easier said than done since the algorithm of top search engines like Google are constantly changing. As a website owner, you need to be looking out for the top trends for 2017 already. With the help of companies specialising in search engine optimisation Melbourne has to offer, you will be able to outdo your competition.

Below are some of the top trends that SEO experts Melbourne has today are predicting to dominate the SEO arena:

Mobile Optimisation

The emphasis on mobile site optimisation has been circling the industry for a while. However, things are expected to take on a more serious focus in 2017 – that is, if you want your website to compete. Many companies offering search engine optimisation Melbourne has today have incorporated mobile optimisation into their packages. There is understandably a growing amount of users who access their favourite websites and shops through their smartphones. Therefore, if you are not optimising your website for mobile users, you are losing a huge percentage of that audience share.

Video Content

One of the main components of the new era of SEO is the use of video content. Video content marketing, like mobile optimisation, has been around for a while but it’s not until 2017 that it will hold such importance. Visual content is also easier to digest and remember for your audience. Hence, it makes complete sense to use this type of content to brand your business or spread your marketing message.

Dense Content

In this age of smartphone users, length is going to be a critical component when working with Clark Marketing & Design. To be specific, dense content is the new standard. People are sick of reading the same fluffy content; make sure you go straight to the point and deliver the message in the most precise and brief manner. Providing more information in the shortest space possible should be your goal in 2017. Your target market will reward you for it.

Voice Search

Voice search function has been around for some time, but it was rarely used to its full potential. This is one of the ways in which users have maximised the use of technology to make their lives easier. Predicting voice searches are more difficult than your traditional keyword optimisation efforts, though. Since the search is in spoken word format, you have to look at how people pose their questions and format your headlines in such a way that will address those questions.

App Indexing

The development of apps and other similar functionalities experienced a major surge in the past two years. However, experts at search engine optimisation Melbourne has today thinks that it is merely scratching the surface. Development of mobile apps will continue its growth in 2017. Even though mobile apps will not replace traditional websites, these will help to push your current SEO efforts into something bigger.

These are just some of the top trends expected to prevail in 2017 when you visit Make sure to look into them when looking for SEO packages to use for your business.

Social Media Tips Marketing Experts Won’t Tell You

Within the last 5 years since the social media networks dominated the internet, there have been over 1 billion social media users. If you are a business, this is a massive potential to gain audience reach. If you can use the right technique with the help of experts on social media marketing Brisbane has today, you could find new business and improve profit margin.

But how do you reach that end? You can find an expert on social media marketing Brisbane has to offer that will share you these marketing secrets:

Always Express Gratitude

Businesses that express their gratitude to their customers often tend to have repeat customers. When customers support your business, it means they like the product or service that you have to offer. When they support your business, always say “thank you” in however manner you wish to deliver that message. By expressing your gratitude, your followers will feel more special. Plus, people will always be drawn to those who are polite to them. it will give them that extra incentive to support you even more! Check Digital8 for more details.

Bonus Tip: Even though you might find it time-consuming to thank every single one of your followers or customers, you must invest that time. Do not automate responses. People prefer a real human response.

Create a Unique Hashtag

A hashtag is a word or phrase that is followed by a pound sign that identifies messages on social media within that same topic. It is recommended by social media experts as one of the best tools in social media marketing. But in order for your business to stand out in your campaign, you need to create your own unique hashtag. There are two-fold benefits to this: 1) you can reinforce your brand and 2) you can spark up a conversation about your brand on social media.

Encourage User-Generated Content

This is a very effective (and one of the fastest growing) method for social media marketing. It is a great way to encourage your customers to share photos or posts about your products to their network. Hence, they become an advocate for your brand online! At the same time, since these are people who have used or bought your product, there is a lot of authority in their voice!

Work on Your Website

Most online business owners only use the social media as leverage to spread the word about their website. Hence, you have to hire the best web design firm that will help you create a beautiful and user-friendly website. If you did not put much effort into searching for the best web design company, all your efforts will go down the drain as the people you brought into your website (from social media sites) will not be interested.

Finding a company that offers the best web design in Brisbane, as well as experts on social media marketing Brisbane has today, is a smart first step. If you want to integrate your web design with your marketing efforts, go to They have professionals who can help you out!